Excessive positivity, also known as toxic positivity, has been defined by the Psychological Group-Fort Lauderdale as the "Overgeneralization of a happy optimistic state that results in the denial, minimization and invalidation of the authentic human emotional experience.”Toxic positivity is becoming somewhat of a phenomenon that is hypnotizing large groups ...
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The shifting perception of "basic necessities" and humans' coping mechanisms that made them irrational consuming-beings.Since the beginning of time, all cultures continuously create additional needs and classify them as basic, and the more emerging needs there are, the more inflated our understanding of “basic-needs” becomes.Basic-needs are identified by ...
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While a more traditional approach to work in the past may have been to aim for a career path with one or two companies, things are changing. As the workforce becomes younger and more dynamic, many people opt for working briefly in one position after another rather than staying ...
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One of the most common challenges that marketeers face is convincing executives of the importance of allocating budgets for brand equity-building activities. The reason for this is that chief financial officers (CFOs) or budget owners often measure the feasibility of different non-operating expenses based on return on investment and ...
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