Humans have been content creators since as far back as the history of humankind goes. Long before the term “content” existed, people produced it in the form of stone carvings and shadow puppetry. It has since evolved to books, movies, television programs and, most recently, TikTok videos. The snowball ...
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Private equity set a remarkable new standard for itself in 2021. Buyout deal value reached an all-time high of $1.1 trillion, doubling 2020’s total of $577 billion and shattering the previous record of $804 billion set in 2006 during the exuberant run-up to the global financial crisis. Deal size, not deal count, ...
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Excessive positivity, also known as toxic positivity, has been defined by the Psychological Group-Fort Lauderdale as the "Overgeneralization of a happy optimistic state that results in the denial, minimization and invalidation of the authentic human emotional experience.” Toxic positivity is becoming somewhat of a phenomenon that is hypnotizing large groups ...
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The shifting perception of "basic necessities" and humans' coping mechanisms that made them irrational consuming-beings. Since the beginning of time, all cultures continuously create additional needs and classify them as basic, and the more emerging needs there are, the more inflated our understanding of “basic-needs” becomes. Basic-needs are identified ...
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While a more traditional approach to work in the past may have been to aim for a career path with one or two companies, things are changing. As the workforce becomes younger and more dynamic, many people opt for working briefly in one position after another rather than staying ...
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One of the most common challenges that marketeers face is convincing executives of the importance of allocating budgets for brand equity-building activities. The reason for this is that chief financial officers (CFOs) or budget owners often measure the feasibility of different non-operating expenses based on return on investment and ...
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