Louis Vuitton Launches Campaign Photographed in Jordan

Louis Vuitton in Wadi Rum

On Tuesday, the French Brand Louis Vuitton released photographs as part of their marketing campaign for the latest trunks and luggage collection, which were photographed in Jordan. 

Under the name “Towards a Dream,” this marketing campaign featured exquisite scenes from Wadi Rum and Petra to showcase LV’s latest travel items. 

On the official website, LV write “Wonders of both man and nature, Jordan’s archaeological site of Petra and the desert valley of Wadi Rum becomes a playground of discovery for local schoolchildren. Among age-old monuments and striking scenery, excavated architecture and sweeping vistas, they follow wherever their imagination leads.” 

Visual artist and photographer, Viviane Sassen, started capturing pictures for the campaign in Greece before coming to Jordan. Her next stop will be in France, where she will continue LV’s “ongoing invitation to travel within.” 

The idea behind the campaign is to celebrate “the Spirit of Travel goes beyond discovering a physical destination, it also sparks curiosity for what lies within.” The brand prides itself on bringing their core values to life with this campaign in “a far-reaching journey to dreamlike settings around the globe.”  

Source and picture credit: Louis Vuitton


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